Cooking up change, Redefine Meat’s role in the future of food

The global meat industry is facing unprecedented challenges, including the environmental impact of traditional livestock farming and the ethical concerns surrounding animal welfare. Redefine Meat is at the forefront of addressing these issues by creating high- quality, plant-based meat alternatives that replicate the sensory experience of eating traditional meat. The company’s innovative approach combines advanced technology with sustainable ingredients, aiming to transform the meat industry without compromising on taste or texture.

Tackling the meat dilemma

Redefine Meat’s mission is to offer a sustainable and ethical alternative to traditional meat. The founders, inspired by the environmental and ethical concerns of livestock farming, set out to create a product that would allow people to enjoy the taste and experience of meat without the associated negative impacts on the planet and animal welfare. Traditional livestock farming is resource-intensive, environmentally unsustainable, and poses significant ethical concerns.

At the core of Redefine Meat’s innovation is its proprietary 3D printing technology. This advanced process allows for the precise arrangement of plant-based ingredients to replicate the texture, flavor, and appearance of traditional meat, layer by layer. The technology is coupled with their “Meat Matrix Manufacturing,” which combines food science and material science to create premium cuts like flank and tenderloin that offer the fibrous and tender textures expected from traditional meat. Additionally, Redefine Meat employs data-driven machine learning to optimize ingredients, ensuring their products meet the high standards of both taste and nutrition.

Driving the protein shift movement / The new meat era

Happiness Capital’s strategic investment helped Redefine Meat scale its production and navigate the complexities of bringing innovative food technology to market. More than just financial support, Happiness Capital provided valuable insights and connections that have helped Redefine Meat expand its market presence and secure key partnerships. This collaboration has enabled Redefine Meat to refine its product offerings and accelerate its mission of transforming the meat industry on a global scale.

Taking the culinary world by storm

Since its inception, Redefine Meat has achieved significant milestones, including the commercialization of its first plant-based steak, using different additive manufacturing processes. The company has successfully secured distribution in over 6,000 restaurants across Europe and continues to expand its retail presence. Looking ahead, Redefine Meat is focused on scaling its production capabilities and expanding into new markets, particularly in the United States and Asia.