What really stands out about Happiness Capital is their ability to make decisive, informed decisions quickly, which has been crucial in our growth and development.
David Tze
CEO, NovoNutrients
Instigation
2021
Industry sector
Food
Status
Active
People
14
Website
https://www.novonutrients.com/
Socials

Capturing carbon to produce alternative protein – NovoNutrients

The world is facing two critical challenges: the escalating levels of industrial carbon dioxide (CO2) emissions that contribute to climate change and the urgent need for sustainable protein sources. Traditional protein production, particularly in the aquaculture industry, relies heavily on limited and expensive resources such as fish meal and fish oil. NovoNutrients is addressing these global issues head-on with its innovative approach to transforming CO2 emissions into sustainable protein ingredients.

Breathing new life into co2

At the core of NovoNutrients’ innovation is a pioneering gas fermentation technology that converts industrial CO2 emissions into high-quality protein. This process utilizes naturally occurring, non-GMO microbes that thrive by feeding on CO2 and hydrogen, the latter derived from clean energy sources. These microbes are cultivated in specially designed bioreactors, where they multiply rapidly, transforming CO2 into a rich, protein-laden biomass.

This method of bio-manufacturing is particularly revolutionary because it directly addresses one of the most pressing environmental concerns – excessive CO2 emissions – by turning waste into a valuable resource. The protein produced through this process is rich in essential amino acids, making it an excellent alternative to traditional protein sources, which often require significant land, water, and energy inputs.

NovoNutrients’ technology is not just about sustainability; it’s also about scalability and adaptability. The company’s bioreactor designs and fermentation processes are engineered to be highly efficient, allowing for continuous operation and high yields. This efficiency is crucial for meeting the growing global demand for protein in a sustainable manner. Additionally, NovoNutrients’ platform is versatile, making it suitable for producing various protein products tailored to the needs of different markets, from aquaculture to pet food and even human nutrition.

Fueling success with strategic guidance

NovoNutrients’ partnership with Happiness Capital began during their seed funding round in 2021, providing the financial support necessary to advance the company’s innovative processes from pilot to commercial scale. This funding was crucial in enabling NovoNutrients to expand their production capabilities and prepare for market entry.

Beyond financial backing, Happiness Capital has been a vital strategic partner, offering guidance and connections that have been instrumental in helping NovoNutrients navigate the complexities of material science and biotechnology. Their support has also extended to market positioning, helping NovoNutrients identify and secure key partnerships, particularly in regions where the demand for sustainable protein is rapidly growing. This collaboration has allowed NovoNutrients to not only refine its technology but also effectively enter and grow within key markets.

Scaling up for global impact

Since its inception, NovoNutrients has achieved significant milestones, including securing key partnerships and advancing their technology to the brink of commercial scale-up. With a strong focus on aquaculture, pet food, and human nutrition, NovoNutrients is well- positioned to meet the rising global demand for sustainable protein alternatives. Looking ahead, the company is dedicated to scaling its production capabilities and expanding its global market presence. The ongoing partnership with Happiness Capital remains central to this strategy, providing the necessary resources, insights, and network to achieve NovoNutrients’ ambitious goals.

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