Berlin, January 22, 2025 – Happiness Capital is delighted to announce our new partnership with Project Eaden, an innovative food-tech startup utilising fiber-spinning technology to transform meats alternatives. We are thrilled to collaborate with founders Jan Wilmking and Dr. David Schmelzeisen, alongside an impressive group of investors, to bring sustainable, ultra-realistic meat alternatives to market.

Taste, Texture, and Sustainability
Project Eaden’s groundbreaking technology, inspired by the textile industry, tackles one of the biggest barriers to widespread adoption of plant-based meat: texture. By replicating the look, taste, and chew of traditional meat, Project Eaden’s products are so realistic that even skeptics are impressed.

Milestones and What’s Next

• €15M Series A Funding Secured: Project Eaden is gearing up to launch its first product, a plant-based ham, in REWE Germany and Billa Austria stores starting mid-2025.
  
• Massive Impact Potential: Every kilogram of Project Eaden’s meat alternative reduces greenhouse gas emissions by up to 20 kg CO₂-eq, water usage by up to 56 m³, and land use by 20 m².
  
• Scalable and Versatile Technology: With applications across multiple meat types, Project Eaden’s technology is positioned to disrupt the €2B German ham market and beyond.

A Vision for a sustainable future

As climate change accelerates, shifting to sustainable food systems has never been more urgent. Project Eaden envisions a world where consumers can enjoy delicious, nutritious, and affordable meat alternatives without compromising on taste or planetary health.

“We’re proud to partner with Project Eaden in their mission to transform the food industry,” said Eric Ng, Managing Director of Happiness Capital. “Together, we can drive meaningful change by offering consumers irresistible, sustainable choices that contribute to a healthier planet.”

Congratulations to the Project Eaden team and their impressive investors, including REWE, Planet A Ventures, DTCF | DeepTech & Climate Fonds, Creandum, AgriFoodTech Venture Alliance, and FoodLabs. We’re excited to embark on this journey to decarbonize the food sector and bring this revolutionary product to consumers worldwide.