Green Monday has a vision to construct a global ecosystem of future food that combats animal suffering, food insecurity, climate change and planetary devastation. Through the Green Monday Foundation, it promotes once-a-week plant-based meal philosophy, an idea that has now spread to over 30 countries. Green Monday’s business also includes OmniFoods, which launched the renowned OmniPork, a plant-based alternative to pork meat that is free from antibiotics, hormones, or animal cruelty. It hopes to target the huge pork consumption and vegetarian market in Asia.