About us - Happiness Capital

Trust a core value that works both ways

Trust is an intangible, but very real, asset. Our parent group, Lee Kum Kee, has been cultivating long-term, mutually trusting relationships with consumers, stakeholders and suppliers since 1888, and it is a practice that Happiness Capital carries forward.

In today’s digital era, information overload and misinformation are undermining the trust that is crucial to building long-term relationships within the business community. By contrast, Happiness Capital takes a ‘consumer-centric’ approach at all times and is proud to be recognised as one of the most trust Venture Capital firms by our partners - a fact substantiated by our B Corp rating.

Our portfolio partners

Happiness Capital is a proactive investor, proudly partnering with over 50 startups – and counting.

We select portfolio companies not just for their innovation and potential, but also for their commitment to making a positive impact on the world.

Our Happiness Return framework is at the heart of our investment strategy. We leverage our global network to seek out innovative companies whose products and services lead to a Happiness Return in areas that are aligned with the United Nation's Sustainability Development Goals.

The Happiness
Return sharing
our success
with society

Happiness Capital is open to startups and VC partners who share our aims. Fast returns take second place to the enablement of our investee companies to meet their full potential.

Going forward

Our investment approach

Having the backing of a single parent organisation, Lee Kum Kee, we are able to utilise evergreen capital that is not subject to rigid demands and repayment schedules.

This approach gives our portfolio companies more flexibility and less pressure to prematurely return capital – a significant point of difference with many venture capital funds.

Additionally, we also provide strategic value to investee companies and have established partnerships with key venture capital partners in Hong Kong, Beijing, Shanghai, Tokyo, San Francisco, Boston, London, Berlin, Zurich, and Tel-Aviv. We enjoy a free hand in managing investments, and enjoy a streamlined decision-making process that enables us to review emerging trends swiftly.

Investing for impact and happiness

We take a stage-agnostic approach, primarily focusing on early-stage ventures but also open to growth-stage and pre-IPO opportunities.

Our philosophy is guided by three core beliefs:

Investing in startups and VC funds aligned with our mission to co-create a happier world allows us to influence the broader investment and entrepreneurial ecosystem.

Patient capital drives long-term positive outcomes, but it requires embracing the spirit of 6677—exploring new ideas and investment areas, even if it means facing short-term challenges.

Both Happiness Return and Financial Return are equally vital in generating tangible and intangible value, scaling impact, and fostering widespread positive change.