Growin’s Journey to Greener Cities

As climate change, resource scarcity, and a growing global population continue to strain traditional farming methods, the world faces an urgent need for innovative agricultural solutions and Growin, is at the forefront of this revolution. The company is transforming vacant urban spaces into highly productive green vertical modular farms, utilizing advanced technologies like aeroponics, robotics, and machine learning. By reimagining how and where food is grown, Growin aims to ensure a sustainable food supply for the future, providing pesticide-free, GMO-free, and resource-efficient produce year-round.

The advanced tech powering growing

Growin’s approach to urban agriculture stands out for its use of advanced technology, far ahead of traditional farming methods. Their system relies on aeroponics, a soil-free method where plant roots are misted with nutrient-rich water, originally developed by NASA. This technique allows plants to grow faster while using up to 95% less water.

Growin’s modular farms are fully automated with Siemens industrial computers, ensuring consistent growing conditions and high efficiency. What sets Growin apart is the adaptability of their technology—it can replicate exact climate conditions for various crops and is ready for future robotic integration. This makes Growin a leader in sustainable urban farming, offering a flexible solution for diverse urban settings.

Opening doors for new opportunities

Happiness Capital’s partnership with Growin has been instrumental in the company’s journey, especially in refining its advanced technology and scaling its operations. Their involvement was crucial in navigating the complex challenges of scaling a technology- driven agriculture business, playing a key role in fine-tuning Growin’s aeroponics systems and modular farm designs to ensure the technology is both effective and adaptable across different environments and markets.

Additionally, Happiness Capital’s strategic guidance has been vital in helping Growin expand its market reach, particularly in the United States. By providing both freedom and support, Happiness Capital has empowered Growin to focus on innovation and growth, firmly establishing the company as a leader in sustainable urban agriculture.

A new era of urban agriculture

Since its inception, Growin has achieved successful development and deployment of its aeroponic farming systems in multiple countries. The company has established major facilities in France and Israel, where it supplies high-end cosmetics companies like Chanel and Shiseido with sustainably grown raw materials. Growin is now focused on expanding its presence in the United States, where it has secured contracts for two mega facilities in New Jersey. With plans to continue refining its technology and expanding into new markets, Growin is well-positioned to lead the future of urban agriculture and contribute to global food security.